Edanbrook – Web Design & SEO Success Story
Partnered with Edanbrook, a leading provider of BIM, offshore, and structural engineering services in Australia & Mid Africa, to revamp their digital presence and achieve top 3 Google rankings in just 3 months.
in Australia
in 3 months
AU & Mid Africa
The Client
Edanbrook is a leading provider of BIM (Building Information Modelling), offshore, and structural engineering services operating across Australia and Mid Africa. As a specialist B2B firm serving large-scale infrastructure and construction projects, Edanbrook needed a digital presence that matched the precision and credibility of their engineering work.
All About Digital partnered with Edanbrook from August 2023 through October 2024 to revamp their digital presence — building a clean, authoritative website and implementing a results-driven SEO strategy to attract high-value engineering clients across target markets.
Solution Required
Edanbrook needed a complete digital overhaul. Their existing online presence did not reflect the quality and scale of their engineering services — making it difficult to attract international clients or rank for competitive, high-intent engineering keywords in Australia.
The solution required a professionally structured WordPress website with clear service hierarchy, SEO-optimised content targeting key terms like BIM Service, Offshore Engineering, and Structural Engineering — combined with a content and link-building strategy designed to achieve first-page Google rankings in the Australian market within the shortest possible timeframe.
Key Features
- Custom WordPress Website Design & Development
- BIM, Offshore & Structural Service Pages
- SEO-Optimised Page Structure & URL Hierarchy
- On-Page & Off-Page SEO Implementation
- Keyword Targeting for Australian Market
- Content Strategy & Copywriting
- Google Search Console & Analytics Setup
- Schema Markup for Engineering Services
- Mobile-Responsive & Fast-Loading Design
- Lead Generation Contact & Inquiry Forms
- Portfolio & Project Showcase Section
- Professional Brand-Aligned Visual Identity
Our Roles
- UI/UX Design
- WordPress Development
- SEO Strategy
- Content Writing
- On-Page Optimisation
- Off-Page SEO
- Digital Consultancy
Technology Used
Challenges
Edanbrook had little to no organic search presence in Australia — a market where established engineering firms and global competitors dominate search results for BIM and structural engineering terms.
Engineering service keywords are highly technical and low-volume — requiring a precise, intent-focused approach rather than broad keyword targeting to attract the right decision-makers.
Translating BIM, offshore, and structural engineering services into web content that was both search-engine friendly and compelling for non-technical procurement stakeholders.
Designing a website and SEO strategy that effectively spoke to audiences in two geographically and culturally distinct markets with different project types and expectations.
Achieving meaningful rankings required building domain authority through quality backlinks and structured content in a relatively short engagement window.
Our Solution
Discovery & Strategy
- In-depth audit of Edanbrook's existing web presence and competitor landscape in Australia
- Keyword research targeting BIM Service, Offshore Engineering, Structural Engineering, and related high-intent terms
- Defined website structure, content plan, and service page hierarchy
- Agreed on brand tone — professional, precise, and globally credible
Web Design & Development
- Crafted a clean, intuitive UI & UX on WordPress ensuring seamless navigation and professional engagement
- Built dedicated service pages for BIM, Offshore Engineering, and Structural Engineering with clear CTAs
- Organised content strategically for both users and search engines, highlighting core services effectively
- Integrated lead generation forms and a portfolio/project showcase section
- Ensured full mobile responsiveness and fast page load performance
SEO Implementation
- Implemented comprehensive on-page SEO: meta tags, headings, URL structure, and internal linking
- Targeted key terms including BIM Service, Offshore Engineering, and Structural Engineering in Australia
- Schema markup setup for engineering services and business entity recognition
- Off-page SEO: high-quality backlink acquisition from relevant Australian industry directories and publications
- Google Analytics and Search Console configuration for ongoing tracking and reporting
Content & Ongoing Optimisation
- Developed SEO-driven content for all service pages, ensuring clarity for both technical and non-technical audiences
- Monthly performance reviews with keyword ranking reports and traffic analysis
- Iterative on-page improvements based on Search Console data and user behaviour
Results
"This project demonstrates the power of combining thoughtful design with a results-driven SEO strategy — taking Edanbrook from invisible to top 3 in Australia in just 3 months."
— All About Digital, on the Edanbrook engagement- Top 3 Rankings: Achieved top 3 Google positions for BIM Service, Offshore Engineering, and Structural Engineering keywords across Australia within 3 months of SEO efforts.
- 50+ Keywords Ranked: Built sustainable organic visibility across more than 50 targeted keywords, significantly boosting discoverability for high-value engineering clients.
- Increased Client Inquiries: Significantly boosted visibility directly translated into measurable growth in client inquiries and project leads from Australia.
- Professional Digital Presence: Delivered a clean, authoritative website that accurately represents Edanbrook's calibre and scope of engineering services.
- Dual-Market Reach: Website and content structure effectively communicates to audiences in both Australia and Mid Africa, supporting global business development.
Skills Used
We help businesses rank, convert, and scale — all under one roof.
Why Choose All About Digital?
We redefine possibilities through innovative technology solutions tailored to elevate your business.
Expertise Across Platforms
From WordPress to custom web apps, our developers build engaging digital products for higher customer experience.
Customized Solutions
We tailor every approach to your specific requirements, ensuring solutions aligned with your unique business objectives.
User-Centric Design
We create interfaces that are visually appealing, effortlessly navigable, and built to convert.
Robust Support & Maintenance
Our commitment doesn't end at deployment. We provide continuous support to keep your platform at peak.