Surya Marble & Granites – Website & SEO Optimization
Designed and optimised the complete digital presence for Surya Marble & Granites — a premium natural stone supplier — achieving first-page Google rankings, 312% organic traffic growth, and a 4.8× increase in customer inquiries within 6 months.
in 6 months
inquiries
target keywords
The Client
Surya Marble & Granites is a premium natural stone supplier based in India, specialising in marble, granite, and engineered stone for residential and commercial projects. With an established trade reputation built over years, they serve architects, interior designers, builders, and homeowners seeking high-quality stone materials.
All About Digital was engaged to transform their digital presence from the ground up — building a professional, conversion-focused website and implementing an SEO strategy to dominate local and category search results, turning online discovery into real business inquiries.
Solution Required
Despite a strong offline presence, Surya Marble & Granites had virtually no digital footprint. Potential buyers searching online simply couldn't find them — and the outdated website failed to reflect the quality and breadth of their product range.
The business needed a complete digital overhaul: a beautifully designed, fast-loading website showcasing their stone collections, backed by a robust SEO strategy targeting high-intent local and product-specific search queries to convert searchers into customers.
Key Contributions
- Modern UI/UX Web Design
- Product Catalogue & Category Pages
- SEO-Optimised Website Architecture
- Local SEO Targeting
- On-Page & Technical SEO
- Google Business Profile Optimisation
- Keyword Research & Content Mapping
- Mobile-Responsive Design
- Core Web Vitals Optimisation
- Schema Markup Implementation
- Conversion Rate Optimisation
- Analytics & Performance Tracking
Our Roles
- UI/UX Design
- WordPress Development
- SEO Strategy
- Content Strategy
- Local SEO
- Digital Consultancy
Technology Used
Challenges
Starting with no domain authority, no indexed content, and no backlink profile meant building organic visibility entirely from scratch in a competitive market.
Marble and granite are tactile, visual products. Communicating quality through a digital interface — in a way that genuinely drives purchase intent — required careful design and photography strategy.
Established stone dealers with years of online presence dominated local search results. Displacing them required a targeted, technically precise SEO approach.
Stone purchases for construction or renovation projects involve multiple stakeholders and long decision cycles. The website needed to serve both quick inquiries and in-depth product research.
Driving traffic alone wasn't enough. The site had to inspire confidence in product quality and make it frictionless for visitors to request quotes or get in touch.
Our Solution
Discovery & Strategy
- Conducted comprehensive keyword research targeting product-specific and local search queries
- Analysed competitor websites and identified content gaps and ranking opportunities
- Defined the site architecture: product categories, location pages, and informational content hierarchy
- Established brand positioning: premium quality, reliable supply, and expert stone knowledge
Website Design & Development
- Designed a visually rich, mobile-first website in WordPress + Elementor showcasing the full stone product range
- Built dedicated product category pages (marble, granite, engineered stone) each optimised for target keywords
- Implemented high-impact image galleries and product specifications to support purchase decisions
- Integrated clear calls-to-action: quote request forms, WhatsApp contact, and phone click-to-call
- Ensured fast load times and full Core Web Vitals compliance across desktop and mobile
SEO & Content Strategy
- Implemented on-page SEO across all product and category pages with keyword-rich meta data and headings
- Applied structured schema markup for products, local business, and breadcrumbs
- Optimised Google Business Profile for enhanced local pack visibility
- Built a content strategy targeting informational queries: stone guides, comparisons, and installation tips
- Submitted XML sitemap and resolved all crawl errors via Google Search Console
Monitoring & Ongoing Growth
- Set up full tracking via Google Analytics 4 and Search Console with monthly performance reporting
- Tracked keyword rankings and adjusted content strategy based on SERP movement
- Continuously refined landing pages and CTAs to improve inquiry conversion rates
- Expanded content to capture additional long-tail keywords and new product lines
Results
"This project demonstrates how a well-executed digital strategy — combining strong design with targeted SEO — can transform a traditional trade business into a market-leading online presence."
— All About Digital, on the Surya Marble & Granites engagement- Top Google Rankings: Achieved #1 positions for high-intent keywords including "marble supplier" and 13 additional product and location terms.
- Traffic Surge: Monthly organic sessions grew by 312%, bringing a consistent stream of targeted visitors actively looking to buy stone products.
- Inquiry Growth: Contact form and WhatsApp inquiries increased by 4.8×, directly translating digital traffic into real business opportunities.
- Reduced Bounce Rate: Bounce rate fell by 68% following the website redesign, reflecting a significantly improved user experience and relevance.
- Scalable Foundation: The SEO architecture continues to compound, with new keywords ranking organically as fresh content is added over time.
Skills Used
We help businesses rank, convert, and scale — all under one roof.
Why Choose All About Digital?
We redefine possibilities through innovative technology solutions tailored to elevate your business.
Expertise Across Platforms
From WordPress to custom web apps, our developers build engaging digital products for higher customer experience.
Customized Solutions
We tailor every approach to your specific requirements, ensuring solutions aligned with your unique business objectives.
User-Centric Design
We create interfaces that are visually appealing, effortlessly navigable, and built to convert.
Robust Support & Maintenance
Our commitment doesn't end at deployment. We provide continuous support to keep your platform at peak.